NFL’s New York Giants Partner With Crypto Asset Manager Grayscale

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The cryptocurrency space continues to expand beyond its borders as Grayscale has partnered with the professional American football team, the New York Giants. As a result, the largest crypto asset manager will become the “Presenting Sponsor” of the NFL team’s charity foundation.

  • The four-time NFL champions announced the collaboration with Grayscale earlier today in a press release. It reads that the latter has become the Official Digital Currency Asset Management Partner of the New York Giants.
  • Both parties aim to enhance their support for the New York metro area, where Grayscale is headquartered, and the Giants are based.
  • Additionally, Grayscale will be the Presenting Sponsor of the charity organization founded in 1993 run by the NFL team called The Giants Foundation Gold Outing.
  • It provides financial assistance in the tri-state area to entities “tackling community issues, improving overall health, and empowering our youth.”
  • Interestingly, Grayscale will host voluntary educational seminars on cryptocurrencies and their benefits for Giants personnel each year at the team’s trading camp.
  • “Our partnership with the Giants is incredibly meaningful because our roots are in New York. We’re excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.” – noted Grayscale’s CEO, Michael Sonnenshein.

  • Pete Guelli, the Chief Commercial Officer of the Giants, described Grayscale as “innovative leaders in the digital currency market” and said his organization expects its new partner to navigate it in the cryptocurrency ecosystem.
  • Founded in 2013, Grayscale is the largest cryptocurrency asset management company enabling institutional investors to gain exposure to digital assets without worrying about storing and managing the funds.
  • The company has enjoyed the past year and a half as the demand for its products skyrocketed. As a result, Grayscale’s AUM expanded by 10x in 2020 to $20 billion.
  • In the first months of 2021, the firm’s assets under management have increased by another roughly $30 billion to nearly $50 billion as of yesterday’s update.
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